Roofing Services for Commercial & Residential
The content outlines the use of various cookies and local storage mechanisms on a roofing services website for commercial and residential clients, detailing their purposes such as site functionality, security checks, bot detection, user consent management, and marketing analytics, along with links to respective privacy policies.
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YouTube
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yt-icons-last-purged
Description
Records when YouTubes embedded player last cleared or refreshed cached icon assets so it can manage the players icon cache.
Type
Local Storage
Retention:
Until browser storage is cleared
Vimeo
Name
cf.turnstile.u
Description
Supports Cloudflare Turnstiles security check by helping distinguish human visitors from automated traffic and block bots.
Type
Local Storage
Retention:
Persistent
Name
_cfPre_tabId
Description
Stores a tab-scoped identifier used to support security checks for the embedded Vimeo player.
Type
Session Storage
Retention:
session
Name
__cf_ob
Description
Supports Cloudflares challenge platform by maintaining security or challenge state needed to protect Vimeos embedded player from automated or harmful traffic.
Type
Cookie
Retention:
session
outgrow.us
Privacy Policy
Name
_OG_GDPR_COOKIE_
Description
Stores whether the user accepted Outgrows cookie policy and controls whether Outgrows other cookies are initialized.
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Cookie
Retention:
session
belvionetta.com
Privacy Policy
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_cq_session
Description
Protect the website from bots, automated abuse, fraud, and other invalid or malicious activity.
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Cookie
Retention:
2 years
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_cq_s
Description
Helps detect and block bots, automated abuse, fraud, and other malicious traffic to protect the website.
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Cookie
Retention:
1 week
fillout.com
Privacy Policy
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__live_models_v1
Description
Supports the embedded Fillout form by storing local form-model or configuration data.
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Local Storage
Retention:
persistent
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__fillout_live_session_metadata_aMtZ78xPgkus_v2
Description
Stores metadata associated with a Fillout live form session in the browser to support session functionality.
Type
Local Storage
Retention:
until cleared
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__fillout_live_session_metadata_5ZxGTdPwn7us_v2
Description
Store live-session metadata in the browser for the Fillout embedded form.
Type
Local Storage
Retention:
unknown
Name
__fillout_live_session_metadata_4mUH2uJuZdus_v2
Description
Stores session metadata in the browsers local storage to support the operation of an embedded Fillout form.
Type
Local Storage
Retention:
unknown
Name
__fillout_live_form_visitor_cache
Description
Caches a form visitor identifier in the browser so Fillout can recognize the visitor and support form functionality.
Type
Local Storage
Retention:
Until manually cleared
lessen.com
Name
lpv1056633
Description
Analytical tracking cookie set by Salesforce Pardot. It prevents Pardot from tracking multiple page views on a single asset during a 30-minute session.
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Cookie
Retention:
30 minutes
Cloudflare
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cf_clearance
Description
Stores proof of challenge passed for bot detection
Type
Cookie
Retention:
Session
Name
__cf_bm
Description
Bot Management - identifies and mitigates automated traffic
Type
Cookie
Retention:
30 minutes
ClickCease
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_cq_tuid
Description
Assigns an identifier to the current browser tab session to support detection of bots and malicious traffic. The identifier is used for website security and traffic protection.
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Session Storage
Retention:
Tab session
Analytics
Analytics
Measures usage and improves your experience.
Vimeo
Name
PLAYER_PICOX_SAMPLING_SEED
Description
Stores a sampling value used to track user interactions with embedded Vimeo content for analytics.
Type
Local Storage
Retention:
Persistent
Name
LOCAL_STORAGE_ID_PICOX_ID
Description
Assigns an identifier used to generate analytics about Vimeo video playback for the video owner.
Type
Local Storage
Retention:
2 years
outgrow.us
Privacy Policy
Name
gaCookie1_gid
Description
Distinguish visitors for website analytics and measure traffic to Outgrow content, supporting usage reports for the content owner.
Type
Cookie
Retention:
24 hours
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gaCookie1
Description
Measure visits to Outgrow content and generate visitor analytics, including unique-visitor counts, to help customers assess content performance.
Type
Cookie
Retention:
Unknown
Name
_gat_devteam
Description
Supports web analytics by limiting request rates and helping measure visits and visitor activity on Outgrow content.
Type
Cookie
Retention:
1 minute
Google Analytics
Name
_ga_99F3Z2K9LL
Description
Used by Google Analytics 4 to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit
Type
Cookie
Retention:
2 years
Name
_ga_25W54966J0
Description
Used by Google Analytics 4 to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit
Type
Cookie
Retention:
2 years
Name
_ga
Description
Registers a unique ID that is used to generate statistical data on how the visitor uses the website
Type
Cookie
Retention:
2 years
Marketing
Marketing
Used for targeted advertising.
YouTube
Name
ytidb::LAST_RESULT_ENTRY_KEY
Description
Stores the last search result entry that was clicked by the user to improve the user experience by providing more relevant search results in the future
Type
Local Storage
Retention:
Persistent in browser local storage until manually cleared
scriptintel.io
Privacy Policy
Name
script_intel_uuid
Description
Identify companies visiting the website by comparing visitor IP address and cookie data with external activity data, to measure account interest and prioritize sales and marketing outreach.
Type
Local Storage
Retention:
unknown
Name
script_intel_session_id
Description
Create a session identifier to associate website visits and page views with a session for SalesIntel VisitorIntel. The service uses IP addresses and behavioral signals to identify visiting companies and support sales and marketing activity.
Type
Cookie
Retention:
1 hour
lessen.com
Name
visitor_id1056633-hash
Description
Protect the Salesforce Account Engagement visitor identifier from tampering while associating site activity with the correct account.
Type
Cookie
Retention:
365 days
Name
visitor_id1056633
Description
Assigns a unique visitor identifier so Salesforce Account Engagement can track website activity and associate visits with a visitor record.
Type
Cookie
Retention:
365 days
Name
_rdt_uuid
Description
Used to attribute conversions back to Reddit Ads
Type
Cookie
Retention:
90 days
Meta
Name
lastExternalReferrerTime
Description
Detects how the user reached the website by registering their last URL-address
Type
Local Storage
Retention:
Persistent
Name
lastExternalReferrer
Description
Detects how the user reached the website by registering their last URL-address
Type
Local Storage
Retention:
Persistent
Name
_fbp
Description
Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers
Type
Cookie
Retention:
3 months
Name
li_adsId
Description
Stores a unique visitor identifier used by LinkedIn Ads for conversion tracking and audience matching across sites using the LinkedIn Insight Tag
Type
Local Storage
Retention:
30 days
Google Analytics
Name
_gcl_ls
Description
Used by Google AdSense to understand user interaction with the website by generating analytical data
Type
Local Storage
Retention:
90 days
Name
_gcl_au
Description
Used by Google Ads to take information from ad clicks and store it in a first-party cookie so that conversions can be attributed outside the landing page
Type
Cookie
Retention:
3 months
Personalization
Personalization
Remembers your preferences and provides enhanced features.
YouTube
Name
yt-player-caption-persistence
Description
Remembers the viewers caption setting so YouTube can apply that preference during subsequent video playback.
Type
Local Storage
Retention:
Until cleared
Vimeo
Name
LOCAL_STORAGE_ID_VIMEO_PLAYER
Description
Stores the viewers Vimeo player settings, such as volume, playback quality, and captions, so these preferences can be applied in the embedded player.
Type
Local Storage
Retention:
Unknown
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Roofing
Roof programs built ahead of failure, not after it
From leak response and storm damage to capital re-roof decisions, Lessen manages the full roofing lifecycle, including inspections, repairs, and replacements, for commercial and residential portfolios, backed by a property services company operating in 150+ metro areas.
Find the right roofing program
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A roof failure is never just a roof failure
A leaking or aging roof is never just a maintenance line item. It puts inventory, equipment, tenants, and liability at risk, and it's often a property's single largest capital line item; yet most operators only find out a roof is failing when water is already coming through the ceiling, and only replace it after a leak, a storm, or a resident complaint forces the decision, once the damage and cost have already spread past the roof itself.
Lessen turns roofing into a managed program built around documented condition data, governed vendor quality, and replacement decisions made on a schedule; not in a crisis.
PROGRAM SCOPE
The full roofing lifecycle, managed in one program
From the first inspection to the next re-roof, one program covers commercial and residential roofing alike.
Roof Inspections & Condition Assessments
Photo-verified inspections establish a documented baseline condition, age, and remaining-life estimate for every roof in the portfolio.
Reactive Leak Repair & Storm Response
Credentialed roofing vendors contain active leaks and storm damage fast, before they become inventory, equipment, or interior damage.
Preventative Maintenance Programs
Scheduled drainage clearing, membrane inspection, and flashing checks extend roof life and cut emergency calls.
Capital Replacement & Re-Roof Programs
When a roof is past the point of economical repair, Lessen manages the re-roof project end-to-end (vendor selection, scheduling, and completion verification) across a single property or the whole portfolio.
Warranty & Manufacturer Coordination
Asset data capture at inspection and repair supports warranty registration and claims, so replacement decisions stay aligned with manufacturer coverage.
Roofing work is only as good as the crew that shows up
Lessen does not just connect you to roofing vendors. Every roofing vendor in your program comes from Lessen's managed network of 34,000+ vendors and is held to the same standard: continuously measured, performance-routed, field-verified, and accountable to documented quality requirements.
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Measured continuously
Every roofing vendor is scored across 19 live performance metrics (quality, speed, compliance, communication, cost, and recall rate), scored as the work happens, not reviewed after the fact.
Routed by performance
Historical scorecard data matches the best vendor to each job. Underperforming crews are routed away from future work automatically.
Verified in the field
Photo-verified completion and required job documentation create a clear record of what happened, where, and when: the documentation you need for a liability claim, an insurance question, or simply peace of mind, on either side of the portfolio.
Intelligence where roofing decisions get expensive
Intake & Dispatch
Asset Intelligence
Invoice Review
Better routing from the start
Aiden, Lessen's intelligence, helps classify the roofing issue (active leak vs. storm damage vs. end-of-life membrane), understands urgency, and routes the work to the right vendor based on trade, asset type, market, and performance history.
The right call, backed by data
Aiden tracks each roof's documented condition, age, remaining-life estimate, and leak and repair history, so every repair-vs-re-roof decision is grounded in real asset data, not whichever roof leaks next.
Nothing gets approved unchecked
Aiden reviews every invoice and proposal against fair-market pricing before approval, flagging over-billing and scope creep before they ever reach your desk.
Roofing programs built around how each portfolio operates
Retail
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The roof is often a property's single largest capital line item, and a failing roof is an asset-protection and liability issue before it's ever just a maintenance issue. Condition data turns that risk into a planned capital decision.
Industrial & Storage
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When a large, low-slope roof leaks over racked inventory or stored units, the damage spreads well beyond the roof itself. Routine inspections and fast repairs protect what's stored below and push replacement out on your schedule, not the weather's.
Commercial Portfolios
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Hundreds of roofs means hundreds of different ages, warranties and conditions. One view of every roof across the portfolio lets you repair what's urgent, plan what's next and stop paying for surprises.
Single Family Rentals
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A small roof leak in a single family rental can sit unnoticed for months. Inspections at every turn catch it early and give you the data to plan replacements across every market.
Multifamily & Student Housing
Explore multifamily & student housing
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One roof covers dozens of homes, so a single leak can reach top-floor units, hallways and the residents below. Planned maintenance across every building keeps residents dry and turns large replacements into budgeted projects instead of emergencies.
Explore multifamily & student housing
HOAs
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For an HOA, a roof leak or replacement is a decision that affects every resident. Accurate condition data gives you the timeline to budget accordingly, instead of a surprise emergency spend.
Manufactured Housing
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From the clubhouse to every home on site, roofs in a manufactured housing community age on different timelines. Regular inspections catch wear early, keep repairs planned instead of reactive and protect residents and the community alike.
CUSTOMER STORY
How a Leading Pet-Care Retailer Transformed HVAC Performance Through Preventative Maintenance
Challenge
For a pet-care retailer, HVAC isn't just comfort — it's animal safety. Clogged filters and coastal corrosion put grooming, boarding, and vet care at risk.
Solution
Lessen rebuilt maintenance around airflow; the top cause of HVAC failures, with proactive filter, coil, and humidity-zone service, and accountable technicians on every job.
48%
reduction in reactive work orders
65%
proactive maintenance mix
$1M
reduction in temporary cooling rentals
Frequently asked questions
How does Lessen decide whether to repair or replace a roof?
Can we keep using our existing roofing vendors?
How fast does Lessen respond to an active leak or storm damage?
Does Lessen handle roof warranty and manufacturer requirements?
Can Lessen coordinate roof replacement across a distributed portfolio: commercial sites, single-family, or multifamily?
Get in touch with our sales and support teams for demos, onboarding support, or product questions.
See how Lessen would manage roofing for your portfolio
One program, one point of accountability, from the first leak call to the next re-roof.
Find your solution
