Property Renovation Services for Portfolios
The content outlines the use of various cookies and local storage mechanisms by a property renovation services website to enhance user experience, site functionality, security, and marketing efforts, detailing specific cookies from platforms like YouTube, Vimeo, Cloudflare, Outgrow, and belvionetta.com, along with their purposes and retention periods.
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Essentials
Always active
Necessary for the site to function. Always On.
YouTube
Name
yt-icons-last-purged
Description
Records when YouTubes embedded player last cleared or refreshed cached icon assets so it can manage the players icon cache.
Type
Local Storage
Retention:
Until browser storage is cleared
Vimeo
Name
cf.turnstile.u
Description
Supports Cloudflare Turnstiles security check by helping distinguish human visitors from automated traffic and block bots.
Type
Local Storage
Retention:
Persistent
Name
_cfPre_tabId
Description
Stores a tab-scoped identifier used to support security checks for the embedded Vimeo player.
Type
Session Storage
Retention:
session
Name
__cf_ob
Description
Supports Cloudflares challenge platform by maintaining security or challenge state needed to protect Vimeos embedded player from automated or harmful traffic.
Type
Cookie
Retention:
session
outgrow.us
Privacy Policy
Name
_OG_GDPR_COOKIE_
Description
Stores whether the user accepted Outgrows cookie policy and controls whether Outgrows other cookies are initialized.
Type
Cookie
Retention:
session
belvionetta.com
Privacy Policy
Name
_cq_session
Description
Protect the website from bots, automated abuse, fraud, and other invalid or malicious activity.
Type
Cookie
Retention:
2 years
Name
_cq_s
Description
Helps detect and block bots, automated abuse, fraud, and other malicious traffic to protect the website.
Type
Cookie
Retention:
1 week
fillout.com
Privacy Policy
Name
__live_models_v1
Description
Supports the embedded Fillout form by storing local form-model or configuration data.
Type
Local Storage
Retention:
persistent
Name
__fillout_live_session_metadata_aMtZ78xPgkus_v2
Description
Stores metadata associated with a Fillout live form session in the browser to support session functionality.
Type
Local Storage
Retention:
until cleared
Name
__fillout_live_session_metadata_5ZxGTdPwn7us_v2
Description
Store live-session metadata in the browser for the Fillout embedded form.
Type
Local Storage
Retention:
unknown
Name
__fillout_live_session_metadata_4mUH2uJuZdus_v2
Description
Stores session metadata in the browsers local storage to support the operation of an embedded Fillout form.
Type
Local Storage
Retention:
unknown
Name
__fillout_live_form_visitor_cache
Description
Caches a form visitor identifier in the browser so Fillout can recognize the visitor and support form functionality.
Type
Local Storage
Retention:
Until manually cleared
lessen.com
Name
lpv1056633
Description
Analytical tracking cookie set by Salesforce Pardot. It prevents Pardot from tracking multiple page views on a single asset during a 30-minute session.
Type
Cookie
Retention:
30 minutes
Cloudflare
Name
cf_clearance
Description
Stores proof of challenge passed for bot detection
Type
Cookie
Retention:
Session
Name
__cf_bm
Description
Bot Management - identifies and mitigates automated traffic
Type
Cookie
Retention:
30 minutes
ClickCease
Name
_cq_tuid
Description
Assigns an identifier to the current browser tab session to support detection of bots and malicious traffic. The identifier is used for website security and traffic protection.
Type
Session Storage
Retention:
Tab session
Analytics
Analytics
Measures usage and improves your experience.
Vimeo
Name
PLAYER_PICOX_SAMPLING_SEED
Description
Stores a sampling value used to track user interactions with embedded Vimeo content for analytics.
Type
Local Storage
Retention:
Persistent
Name
LOCAL_STORAGE_ID_PICOX_ID
Description
Assigns an identifier used to generate analytics about Vimeo video playback for the video owner.
Type
Local Storage
Retention:
2 years
outgrow.us
Privacy Policy
Name
gaCookie1_gid
Description
Distinguish visitors for website analytics and measure traffic to Outgrow content, supporting usage reports for the content owner.
Type
Cookie
Retention:
24 hours
Name
gaCookie1
Description
Measure visits to Outgrow content and generate visitor analytics, including unique-visitor counts, to help customers assess content performance.
Type
Cookie
Retention:
Unknown
Name
_gat_devteam
Description
Supports web analytics by limiting request rates and helping measure visits and visitor activity on Outgrow content.
Type
Cookie
Retention:
1 minute
Google Analytics
Name
_ga_99F3Z2K9LL
Description
Used by Google Analytics 4 to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit
Type
Cookie
Retention:
2 years
Name
_ga_25W54966J0
Description
Used by Google Analytics 4 to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit
Type
Cookie
Retention:
2 years
Name
_ga
Description
Registers a unique ID that is used to generate statistical data on how the visitor uses the website
Type
Cookie
Retention:
2 years
Marketing
Marketing
Used for targeted advertising.
YouTube
Name
ytidb::LAST_RESULT_ENTRY_KEY
Description
Stores the last search result entry that was clicked by the user to improve the user experience by providing more relevant search results in the future
Type
Local Storage
Retention:
Persistent in browser local storage until manually cleared
scriptintel.io
Privacy Policy
Name
script_intel_uuid
Description
Identify companies visiting the website by comparing visitor IP address and cookie data with external activity data, to measure account interest and prioritize sales and marketing outreach.
Type
Local Storage
Retention:
unknown
Name
script_intel_session_id
Description
Create a session identifier to associate website visits and page views with a session for SalesIntel VisitorIntel. The service uses IP addresses and behavioral signals to identify visiting companies and support sales and marketing activity.
Type
Cookie
Retention:
1 hour
lessen.com
Name
visitor_id1056633-hash
Description
Protect the Salesforce Account Engagement visitor identifier from tampering while associating site activity with the correct account.
Type
Cookie
Retention:
365 days
Name
visitor_id1056633
Description
Assigns a unique visitor identifier so Salesforce Account Engagement can track website activity and associate visits with a visitor record.
Type
Cookie
Retention:
365 days
Name
_rdt_uuid
Description
Used to attribute conversions back to Reddit Ads
Type
Cookie
Retention:
90 days
Meta
Name
lastExternalReferrerTime
Description
Detects how the user reached the website by registering their last URL-address
Type
Local Storage
Retention:
Persistent
Name
lastExternalReferrer
Description
Detects how the user reached the website by registering their last URL-address
Type
Local Storage
Retention:
Persistent
Name
_fbp
Description
Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers
Type
Cookie
Retention:
3 months
Name
li_adsId
Description
Stores a unique visitor identifier used by LinkedIn Ads for conversion tracking and audience matching across sites using the LinkedIn Insight Tag
Type
Local Storage
Retention:
30 days
Google Analytics
Name
_gcl_ls
Description
Used by Google AdSense to understand user interaction with the website by generating analytical data
Type
Local Storage
Retention:
90 days
Name
_gcl_au
Description
Used by Google Ads to take information from ad clicks and store it in a first-party cookie so that conversions can be attributed outside the landing page
Type
Cookie
Retention:
3 months
Personalization
Personalization
Remembers your preferences and provides enhanced features.
YouTube
Name
yt-player-caption-persistence
Description
Remembers the viewers caption setting so YouTube can apply that preference during subsequent video playback.
Type
Local Storage
Retention:
Until cleared
Vimeo
Name
LOCAL_STORAGE_ID_VIMEO_PLAYER
Description
Stores the viewers Vimeo player settings, such as volume, playback quality, and captions, so these preferences can be applied in the embedded player.
Type
Local Storage
Retention:
Unknown
The GPC signal has been honored.
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Renovations
Renovation programs built for accountability
From scope definition to final walkthrough, Lessen manages renovation work across your residential portfolio with credentialed vendors, controlled budgets, and visibility into every stage; so a renovation doesn't become a surprise.
Find your renovation program
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Unmanaged renovations become budget and timeline risk
A renovation that starts with a clear scope and a fixed budget can still end up over both; one change order, one vendor delay, one unclear approval at a time. Across a portfolio, that risk multiplies with every project running at once.
Lessen manages renovation work as a governed program; defined scope, controlled change orders, and visibility from kickoff to completion; instead of a series of individually managed projects with no consistent oversight.
PROGRAM SCOPE
Scope-defined renovation work, managed in one program
From initial scope through final verification, Lessen governs the full renovation lifecycle.
Scope Definition & Budget Planning
Renovation scope and budget are defined up front and documented, so the project starts with a fixed target rather than an open-ended estimate.
Credentialed Vendor Selection
Renovation work is matched to vendors credentialed for the specific trade and scope, not whichever contractor happened to be available.
Change Order Control
Any change to scope or budget goes through a documented approval step, so cost creep gets caught and approved deliberately, not discovered on the final invoice.
Progress Visibility & Completion Verification
Renovation status is visible throughout the project, with photo-documented completion confirming the work matches the approved scope before it's signed off.
A renovation is only as good as the vendor holding the scope
Lessen does not just hand you a list of renovation contractors. Every renovation vendor in your program comes from Lessen's managed network of 34,000+ vendors and is held to the same standard: continuously measured, performance-routed, field-verified, and accountable to documented quality requirements.
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Measured continuously
Renovation vendors are scored on the same 19-metric live performance scorecard used across every Lessen program, so selection is based on track record, not a single bid.
Routed by performance
Renovation scope is matched to vendors credentialed and proven for that specific trade and project size, not just geographic proximity.
Verified in the field
Photo-documented completion confirms the finished work matches the approved scope, closing the loop between what was invoiced and what was actually done.
Intelligence where renovation decisions get expensive
Intake & Dispatch
Asset Intelligence
Invoice Review
Better routing from the start
Aiden, Lessen's intelligence, helps classify the renovation request (cosmetic refresh vs. full unit rehab vs. structural repair), understands urgency, and routes the work to the right vendor based on trade, asset type, market, and performance history.
The right call, backed by data
Aiden tracks unit condition, finish age, and prior renovation history, so refresh-vs-full-rehab calls and scope decisions are grounded in real asset data instead of a single walkthrough impression.
Nothing gets approved unchecked
Aiden reviews every invoice and proposal against fair-market pricing before approval, flagging over-billing and scope creep before they ever reach your desk.
Renovation programs built around how each portfolio actually operates
Multifamily & Student Housing
Explore multifamily & student housing
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Value-add and unit-upgrade programs running across multiple buildings or phases at once.
Explore multifamily & student housing
Single Family Rentals
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Dispersed renovation projects where portfolio-wide budget governance still needs to apply, unit by unit.
HOAs
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Common-area and shared-asset renovation projects with community-wide budget accountability.
CUSTOMER STORY
How a Leading Pet-Care Retailer Transformed HVAC Performance Through Preventative Maintenance
Challenge
For a pet-care retailer, HVAC isn't just comfort — it's animal safety. Clogged filters and coastal corrosion put grooming, boarding, and vet care at risk.
Solution
Lessen rebuilt maintenance around airflow; the top cause of HVAC failures, with proactive filter, coil, and humidity-zone service, and accountable technicians on every job.
48%
reduction in reactive work orders
65%
proactive maintenance mix
$1M
reduction in temporary cooling rentals
Frequently asked questions
How is this different from just hiring a general contractor?
How are change orders controlled?
Can we see renovation progress without checking in constantly?
What happens if a turn uncovers renovation-level work?
Get in touch with our sales and support teams for demos, onboarding support, or product questions.
Renovation work with a scope, a budget, and a record — not a surprise
Talk to Lessen about a renovation program built around your portfolio's actual scope and budget needs.
Find your solution
