Lessen

How Second Avenue Reduced R&M Costs and Scaled Operations with Lessen

The content primarily outlines the cookie consent and privacy policies related to the Second Avenue case study with Lessen, detailing various cookies used for site functionality, security, user tracking, and marketing purposes, along with their types, descriptions, and retention periods.

By clicking "Accept", you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Preferences

Reject

Accept

Manage Consent Preferences

Essentials

Always active

Necessary for the site to function. Always On.

YouTube

Privacy Policy

Name

yt-icons-last-purged

Description

Records when YouTubes embedded player last cleared or refreshed cached icon assets so it can manage the players icon cache.

Type

Local Storage

Retention:

Until browser storage is cleared

Vimeo

Privacy Policy

Name

cf.turnstile.u

Description

Supports Cloudflare Turnstiles security check by helping distinguish human visitors from automated traffic and block bots.

Type

Local Storage

Retention:

Persistent

Name

_cfPre_tabId

Description

Stores a tab-scoped identifier used to support security checks for the embedded Vimeo player.

Type

Session Storage

Retention:

session

Name

__cf_ob

Description

Supports Cloudflares challenge platform by maintaining security or challenge state needed to protect Vimeos embedded player from automated or harmful traffic.

Type

Cookie

Retention:

session

outgrow.us

Privacy Policy

Name

_OG_GDPR_COOKIE_

Description

Stores whether the user accepted Outgrows cookie policy and controls whether Outgrows other cookies are initialized.

Type

Cookie

Retention:

session

belvionetta.com

Privacy Policy

Name

_cq_session

Description

Protect the website from bots, automated abuse, fraud, and other invalid or malicious activity.

Type

Cookie

Retention:

2 years

Name

_cq_s

Description

Helps detect and block bots, automated abuse, fraud, and other malicious traffic to protect the website.

Type

Cookie

Retention:

1 week

fillout.com

Privacy Policy

Name

__live_models_v1

Description

Supports the embedded Fillout form by storing local form-model or configuration data.

Type

Local Storage

Retention:

persistent

Name

__fillout_live_session_metadata_aMtZ78xPgkus_v2

Description

Stores metadata associated with a Fillout live form session in the browser to support session functionality.

Type

Local Storage

Retention:

until cleared

Name

__fillout_live_session_metadata_5ZxGTdPwn7us_v2

Description

Store live-session metadata in the browser for the Fillout embedded form.

Type

Local Storage

Retention:

unknown

Name

__fillout_live_session_metadata_4mUH2uJuZdus_v2

Description

Stores session metadata in the browsers local storage to support the operation of an embedded Fillout form.

Type

Local Storage

Retention:

unknown

Name

__fillout_live_form_visitor_cache

Description

Caches a form visitor identifier in the browser so Fillout can recognize the visitor and support form functionality.

Type

Local Storage

Retention:

Until manually cleared

lessen.com

Privacy Policy

Name

lpv1056633

Description

Analytical tracking cookie set by Salesforce Pardot. It prevents Pardot from tracking multiple page views on a single asset during a 30-minute session.

Type

Cookie

Retention:

30 minutes

Cloudflare

Privacy Policy

Name

cf_clearance

Description

Stores proof of challenge passed for bot detection

Type

Cookie

Retention:

Session

Name

__cf_bm

Description

Bot Management - identifies and mitigates automated traffic

Type

Cookie

Retention:

30 minutes

ClickCease

Privacy Policy

Name

_cq_tuid

Description

Assigns an identifier to the current browser tab session to support detection of bots and malicious traffic. The identifier is used for website security and traffic protection.

Type

Session Storage

Retention:

Tab session

Analytics

Analytics

Measures usage and improves your experience.

Vimeo

Privacy Policy

Name

PLAYER_PICOX_SAMPLING_SEED

Description

Stores a sampling value used to track user interactions with embedded Vimeo content for analytics.

Type

Local Storage

Retention:

Persistent

Name

LOCAL_STORAGE_ID_PICOX_ID

Description

Assigns an identifier used to generate analytics about Vimeo video playback for the video owner.

Type

Local Storage

Retention:

2 years

outgrow.us

Privacy Policy

Name

gaCookie1_gid

Description

Distinguish visitors for website analytics and measure traffic to Outgrow content, supporting usage reports for the content owner.

Type

Cookie

Retention:

24 hours

Name

gaCookie1

Description

Measure visits to Outgrow content and generate visitor analytics, including unique-visitor counts, to help customers assess content performance.

Type

Cookie

Retention:

Unknown

Name

_gat_devteam

Description

Supports web analytics by limiting request rates and helping measure visits and visitor activity on Outgrow content.

Type

Cookie

Retention:

1 minute

Google Analytics

Privacy Policy

Name

_ga_99F3Z2K9LL

Description

Used by Google Analytics 4 to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit

Type

Cookie

Retention:

2 years

Name

_ga_25W54966J0

Description

Used by Google Analytics 4 to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit

Type

Cookie

Retention:

2 years

Name

_ga

Description

Registers a unique ID that is used to generate statistical data on how the visitor uses the website

Type

Cookie

Retention:

2 years

Marketing

Marketing

Used for targeted advertising.

YouTube

Privacy Policy

Name

ytidb::LAST_RESULT_ENTRY_KEY

Description

Stores the last search result entry that was clicked by the user to improve the user experience by providing more relevant search results in the future

Type

Local Storage

Retention:

Persistent in browser local storage until manually cleared

scriptintel.io

Privacy Policy

Name

script_intel_uuid

Description

Identify companies visiting the website by comparing visitor IP address and cookie data with external activity data, to measure account interest and prioritize sales and marketing outreach.

Type

Local Storage

Retention:

unknown

Name

script_intel_session_id

Description

Create a session identifier to associate website visits and page views with a session for SalesIntel VisitorIntel. The service uses IP addresses and behavioral signals to identify visiting companies and support sales and marketing activity.

Type

Cookie

Retention:

1 hour

lessen.com

Privacy Policy

Name

visitor_id1056633-hash

Description

Protect the Salesforce Account Engagement visitor identifier from tampering while associating site activity with the correct account.

Type

Cookie

Retention:

365 days

Name

visitor_id1056633

Description

Assigns a unique visitor identifier so Salesforce Account Engagement can track website activity and associate visits with a visitor record.

Type

Cookie

Retention:

365 days

Reddit

Privacy Policy

Name

_rdt_uuid

Description

Used to attribute conversions back to Reddit Ads

Type

Cookie

Retention:

90 days

Meta

Privacy Policy

Name

lastExternalReferrerTime

Description

Detects how the user reached the website by registering their last URL-address

Type

Local Storage

Retention:

Persistent

Name

lastExternalReferrer

Description

Detects how the user reached the website by registering their last URL-address

Type

Local Storage

Retention:

Persistent

Name

_fbp

Description

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers

Type

Cookie

Retention:

3 months

LinkedIn

Privacy Policy

Name

li_adsId

Description

Stores a unique visitor identifier used by LinkedIn Ads for conversion tracking and audience matching across sites using the LinkedIn Insight Tag

Type

Local Storage

Retention:

30 days

Google Analytics

Privacy Policy

Name

_gcl_ls

Description

Used by Google AdSense to understand user interaction with the website by generating analytical data

Type

Local Storage

Retention:

90 days

Name

_gcl_au

Description

Used by Google Ads to take information from ad clicks and store it in a first-party cookie so that conversions can be attributed outside the landing page

Type

Cookie

Retention:

3 months

Personalization

Personalization

Remembers your preferences and provides enhanced features.

YouTube

Privacy Policy

Name

yt-player-caption-persistence

Description

Remembers the viewers caption setting so YouTube can apply that preference during subsequent video playback.

Type

Local Storage

Retention:

Until cleared

Vimeo

Privacy Policy

Name

LOCAL_STORAGE_ID_VIMEO_PLAYER

Description

Stores the viewers Vimeo player settings, such as volume, playback quality, and captions, so these preferences can be applied in the embedded player.

Type

Local Storage

Retention:

Unknown

The GPC signal has been honored.

Reject All

Accept All

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Case Study

How Second Avenue Reduced R&M Costs and Scaled Operations with Lessen

3 mins read

Contact us

Challenge

A fast-growing portfolio outgrew a local, manual approach to maintenance

Managing thousands of single-family rental homes across diverse markets, Second Avenue needed a more consistent, scalable way to deliver high-quality repair and maintenance services. Relying on local vendors and manual processes made it difficult to control costs, ensure quality, and maintain a great resident experience.

As one of the nation's leading SFR operators, Second Avenue needed a partner that could bring the same consistency to R&M that it was building into the rest of its operations, without the overhead of standing up its own nationwide vendor network.

Solution

A structured, tech-enabled R&M program built for scale

Second Avenue partnered with Lessen to streamline operations, improve first-time fix rates, and reduce R&M costs while gaining full visibility into maintenance spend across its portfolio. Lessen's structured intake shortcuts unnecessary back-and-forth with residents and captures clean, complete information up front, including photos that help diagnose common issues like leaking toilets or discolored pools, and guides residents through simple self-fixes, such as resetting a circuit breaker, before a truck is ever rolled.

From there, structured data and automated decision rules route the large majority of work orders to an in-house technician or vendor without manual handling, and dynamic scheduling bundles less-urgent work to cut down on windshield time. A 24/7/365 call center backs up every work order, and Lessen's vendor management holds technicians accountable with before/after photos, geo-fencing, and performance tracking across dozens of metrics, all built on a national vendor network with the scale to deliver competitive pricing in Second Avenue's markets.

Results

With Lessen managing intake, triage, dispatch, and vendor oversight, Second Avenue saw measurable gains across cost, speed, and resident experience:

  • $516 median cost per work order across all trades (25th–75th percentile: $493–$533)
  • $1,752 median total cost to maintain per home annually (25th–75th percentile: $1,360–$2,612)
  • 9.6-day median time to complete a work order
  • 10–20% of work orders avoided entirely through resident self-fix guidance, cutting unnecessary truck rolls and supporting faster first-time fixes
  • 4.72–4.83 resident satisfaction rating maintained across work order categories
  • Up to 40% savings vs. retail pricing in markets where Lessen manages 10,000+ homes

Together, these improvements gave Second Avenue the consistency and control it needed to manage R&M as a strategic lever rather than a reactive cost center, with full visibility into spend across its entire portfolio.

Want the full benchmarking data, including the per-trade cost and speed breakdowns, market-by-market comparisons, and the complete savings model? Click here to download the full case study.

Explore other case studies

\ \ Case Study\ \ Cutting Temporary Unit Spend Through Process Discipline\ \ Read now

\ \ Case Study\ \ A Multi-Year Roadmap to a Real Estate Savings Glidepath\ \ Read now

\ \ Case Study\ \ Scaling Boutique Healthcare Clinics Without Scaling Facilities Headcount\ \ Read now

\ \ Case Study\ \ Driving Consistency Across a Shifting Retail Telecom Footprint\ \ Read now

Explore all resources

See how Lessen would work for your portfolio.

Tell us how your portfolio runs today, and we'll show you exactly where Lessen fits, the full program, a few service categories, or just the platform

Contact us

Find your solution