How Lessen Works: Property Services at Scale

The content outlines Lessen's use of various cookies and local storage technologies from platforms like YouTube, Vimeo, Cloudflare, Outgrow, and others to enhance site functionality, security, user experience, and marketing efforts, detailing the types, purposes, and retention periods of these data storage methods.

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YouTube

Name

yt-icons-last-purged

Description

Records when YouTubes embedded player last cleared or refreshed cached icon assets so it can manage the players icon cache.

Type

Local Storage

Retention:

Until browser storage is cleared

Vimeo

Name

cf.turnstile.u

Description

Supports Cloudflare Turnstiles security check by helping distinguish human visitors from automated traffic and block bots.

Type

Local Storage

Retention:

Persistent

Name

_cfPre_tabId

Description

Stores a tab-scoped identifier used to support security checks for the embedded Vimeo player.

Type

Session Storage

Retention:

session

Name

__cf_ob

Description

Supports Cloudflares challenge platform by maintaining security or challenge state needed to protect Vimeos embedded player from automated or harmful traffic.

Type

Retention:

session

outgrow.us

Name

_OG_GDPR_COOKIE_

Description

Stores whether the user accepted Outgrows cookie policy and controls whether Outgrows other cookies are initialized.

Type

Retention:

session

belvionetta.com

Name

_cq_session

Description

Protect the website from bots, automated abuse, fraud, and other invalid or malicious activity.

Type

Retention:

2 years

Name

_cq_s

Description

Helps detect and block bots, automated abuse, fraud, and other malicious traffic to protect the website.

Type

Retention:

1 week

fillout.com

Name

__live_models_v1

Description

Supports the embedded Fillout form by storing local form-model or configuration data.

Type

Local Storage

Retention:

persistent

Name

__fillout_live_session_metadata_aMtZ78xPgkus_v2

Description

Stores metadata associated with a Fillout live form session in the browser to support session functionality.

Type

Local Storage

Retention:

until cleared

Name

__fillout_live_session_metadata_5ZxGTdPwn7us_v2

Description

Store live-session metadata in the browser for the Fillout embedded form.

Type

Local Storage

Retention:

unknown

Name

__fillout_live_session_metadata_4mUH2uJuZdus_v2

Description

Stores session metadata in the browsers local storage to support the operation of an embedded Fillout form.

Type

Local Storage

Retention:

unknown

Name

__fillout_live_form_visitor_cache

Description

Caches a form visitor identifier in the browser so Fillout can recognize the visitor and support form functionality.

Type

Local Storage

Retention:

Until manually cleared

lessen.com

Name

lpv1056633

Description

Analytical tracking cookie set by Salesforce Pardot. It prevents Pardot from tracking multiple page views on a single asset during a 30-minute session.

Type

Retention:

30 minutes

Cloudflare

Name

cf_clearance

Description

Stores proof of challenge passed for bot detection

Type

Retention:

Session

Name

__cf_bm

Description

Bot Management - identifies and mitigates automated traffic

Type

Retention:

30 minutes

ClickCease

Name

_cq_tuid

Description

Assigns an identifier to the current browser tab session to support detection of bots and malicious traffic. The identifier is used for website security and traffic protection.

Type

Session Storage

Retention:

Tab session

Analytics

Measures usage and improves your experience.

Vimeo

Name

PLAYER_PICOX_SAMPLING_SEED

Description

Stores a sampling value used to track user interactions with embedded Vimeo content for analytics.

Type

Local Storage

Retention:

Persistent

Name

LOCAL_STORAGE_ID_PICOX_ID

Description

Assigns an identifier used to generate analytics about Vimeo video playback for the video owner.

Type

Local Storage

Retention:

2 years

outgrow.us

Name

gaCookie1_gid

Description

Distinguish visitors for website analytics and measure traffic to Outgrow content, supporting usage reports for the content owner.

Type

Retention:

24 hours

Name

gaCookie1

Description

Measure visits to Outgrow content and generate visitor analytics, including unique-visitor counts, to help customers assess content performance.

Type

Retention:

Unknown

Name

_gat_devteam

Description

Supports web analytics by limiting request rates and helping measure visits and visitor activity on Outgrow content.

Type

Retention:

1 minute

Google Analytics

Name

_ga_99F3Z2K9LL

Description

Used by Google Analytics 4 to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit

Type

Retention:

2 years

Name

_ga_25W54966J0

Description

Used by Google Analytics 4 to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit

Type

Retention:

2 years

Name

_ga

Description

Registers a unique ID that is used to generate statistical data on how the visitor uses the website

Type

Retention:

2 years

Marketing

Used for targeted advertising.

YouTube

Name

ytidb::LAST_RESULT_ENTRY_KEY

Description

Stores the last search result entry that was clicked by the user to improve the user experience by providing more relevant search results in the future

Type

Local Storage

Retention:

Persistent in browser local storage until manually cleared

scriptintel.io

Name

script_intel_uuid

Description

Identify companies visiting the website by comparing visitor IP address and cookie data with external activity data, to measure account interest and prioritize sales and marketing outreach.

Type

Local Storage

Retention:

unknown

Name

script_intel_session_id

Description

Create a session identifier to associate website visits and page views with a session for SalesIntel VisitorIntel. The service uses IP addresses and behavioral signals to identify visiting companies and support sales and marketing activity.

Type

Retention:

1 hour

lessen.com

Name

visitor_id1056633-hash

Description

Protect the Salesforce Account Engagement visitor identifier from tampering while associating site activity with the correct account.

Type

Retention:

365 days

Name

visitor_id1056633

Description

Assigns a unique visitor identifier so Salesforce Account Engagement can track website activity and associate visits with a visitor record.

Type

Retention:

365 days

Name

_rdt_uuid

Description

Used to attribute conversions back to Reddit Ads

Type

Retention:

90 days

One operating model. Every property. Every workflow.

One operating system runs the work end to end; it doesn't just track it. Here's how, and the ways to start wherever you are today.

Find your solution

10 ways leading operators lower total cost to maintain with Lessen

Run every work type through one system instead of stitching vendors and tools together

From reactive repairs to capital projects, Lessen runs a wide range of property work through the same operating model.

Reactive repairs

Preventive maintenance

Recurring work

Turns & make-readies

Renovations

Capital projects & planning

Procurement & marketplace

Asset management

A man in a light-colored button-up shirt stands outdoors near modern buildings, focused on using a tablet in his hands.

Across residential and commercial portfolios nationwide

1.8M

Property portfolio reach

150

markets served

Start where you are: hand off the work, share it, or run it yourself

The same Lessen system can support different operating models; whether you want Lessen to run execution end to end, work alongside your team, or give your team the platform to manage it directly.

Managed by Lessen

Lessen coordinates execution end to end, from intake through completion, billing, and reporting.

Explore managed services

Best for

Enterprise portfolios and teams reducing internal coordination.

Service by service

Bring in Lessen wherever coverage, capacity, or consistency are needed, whether that's one service or as much support as your team needs.

Explore available services

Best for

Teams that need to fill specific gaps, whether that's one service or added capacity, without handing over the whole program.

Managed by you

Your team runs the work directly, with Lessen's workflows, visibility, and intelligence behind it.

Explore Lessen360

Best for

Teams that want control while standardizing operations.

Not sure which model fits your operation?

Find your solution

Get the work done, not just documented, from intake through invoice

Most systems show you the work. Lessen's platform runs it from intake through dispatch, execution, and billing, in one connected workflow instead of scattered across separate tools.

Intake

A digital notification window titled 'New request captured' with work order #10489 reporting 'No cooling in Unit 204' under Air Conditioning / Heating, marked Urgent in red. Below are status updates with green check marks: Captured at 9:12 AM, Issue matched to Air Conditioning / Heating, Priority set as Urgent automatically, and Routed automatically displayed in green.

Every request enters through one system, captured and matched to the right issue before it's ever assigned.

Requests come in by phone, app, portal, or integration; all captured the same way
Issues are triaged and prioritized automatically based on urgency and type
Nothing sits in an inbox waiting to be manually sorted

Orchestration

User interface panel titled 'Workflow selected' for work order #10489 showing HVAC service details: no cooling in Unit 204, service type HVAC, portfolio rules for Phoenix multifamily with standard SLA, and approval logic requiring client approval for costs over $500.

Once a request is triaged, the system determines the right workflow for the job, matching service type, portfolio rules, and approval requirements automatically.

Workflow rules apply consistently across every property and region
No manual hand-offs between systems or teams
The same job type follows the same process everywhere in the portfolio

Dispatch

White service van on road with Summit HVAC Services logo, a mountain graphic, and contact number; next to it a digital interface showing a matched vendor for HVAC repair with details including credential status, 4.9-star rating, 2.3 miles distance, and automatic assignment with no manual calls.

The right vendor is matched and assigned from a credentialed network of 34,000+ providers, based on trade, location, and performance history.

Vendors are matched by trade, proximity, and past performance
Assignment happens automatically, without manual vendor calls
Every vendor in the network meets the same credentialing standard

Execution

Technician wearing a cap and dark clothes kneeling while repairing an outdoor HVAC unit next to a house, overlaid with a digital work order interface showing HVAC repair progress, vendor check-in, work started, repair completed, photos uploaded, and a usage meter reading 82%.

Work gets done on site, with real-time status visibility the whole way through. No chasing vendors for updates.

SLA and NTE thresholds are tracked automatically during the job
Status updates flow back into the system as work happens
Vendors have the information they need without calling in

Procurement

Order approved for HVAC repair at Building A via Lessen Marketplace showing three items: Capacitor from Grainger, SKU 6D440, priced $18.42 with $6.08 saved; Filter from HD Supply, SKU FILT1625M11, priced $22.16 with $10.32 saved; Thermostat wire from Anixter, SKU 88418525, priced $14.73 with $9.60 saved.

Parts and materials are sourced through Lessen's national buying power, with pricing, inventory, and spend controls built in.

Negotiated pricing across major suppliers
Approved catalog and SKU compliance keep purchases in policy
Full visibility into what's being bought, and at what price

Billing

Smiling man with glasses in an office setting looking at his phone, with overlay panels showing invoice validation details and an approved payment amount of $485.

Every invoice is reviewed against the work performed before it's approved, catching overbilling, scope creep, and unapproved changes automatically.

NTE enforcement flags anything outside approved thresholds
Invoices are checked against the original scope before payment
No manual reconciliation required

Reporting

Dashboard screen showing a reporting interface with real-time portfolio work insights including sections for open work orders, deferred work orders, critical events, and inspection/code issues, with filters for region, district, service category, and state, plus tabs for portfolio comparison, statistics, and metrics.

Every job adds to a real-time, portfolio-wide view of cost, performance, and vendor activity, not just a record of what happened.

Performance is visible by property, region, vendor, and work type
Trends and risk are surfaced before they become bigger problems
The same data that runs the work also proves the results

Intake

Orchestration

Dispatch

Execution

Procurement

Billing

Reporting

Put 20+ years of execution data behind every work order you send

Every job trains the system behind it. Aiden turns two decades of real execution data into sharper guidance on every work order that follows.

40M

work orders

years of operating history

25%

fully automated work orders

97.2%

trade accuracy at intake

Middle-aged man with short dark hair wearing a light purple checkered shirt sitting indoors near a window with closed blinds and a tall green plant. \ \ Hear how operators use Lessen to improve asset performance.

Get the same quality of work in every market from 34,000+ credentialed vendors

Lessen gives your portfolio access to vetted service providers across trades and markets, with quality managed through the same operating standard wherever work happens.

Explore vendor network

South Atlantic

8,029 Vendor network coverage

82 Metro areas

34,000+ vetted vendors

Every vendor is credentialed, insured, and held to the same performance standard before they ever touch a work order.

Every trade your portfolio needs

From HVAC to landscaping to capital projects, one network of over 55 trades covers the full range of services your portfolio requires.

One standard in every market

Whether the job is in one building or a thousand, execution follows the same operating standard coast to coast.

Move work faster where teams usually get stuck

Lessen's platform is built by people who've run this work themselves, and sharpened by Aiden, our embedded intelligence layer, which learns from every job to speed up the steps that usually slow teams down.

Explore Lessen Intelligence

Smarter intake

Context-aware dispatch

Guided proposal review

Invoice validation

Real-time work visibility

Screenshot of a work order creation interface asking about the issue with an A/C unit. It shows a suggestion that the A/C unit is not cooling and asks if the outdoor unit is running, with the option 'Yes, it's running' selected. A text box below contains a note about the outside AC unit not cooling despite being on and trying to make the temperature colder.

Keep the systems you already run and stop re-entering data between them

Lessen connects to the systems you already rely on (CMMS, ERP, accounting, and compliance tools), so information moves automatically instead of getting re-entered by hand.

See integrations

Leading operators lower total cost to maintain, not just the invoice.

The invoice is only part of what a job costs. Rework, delays, coordination time, and preventable repairs never appear on it. Lessen goes after that hidden spend, and the payoff depends on what you run: more uptime across commercial sites, stronger resident retention across residential portfolios.

Invoice issues caught

Every invoice is reviewed against the work performed before it's approved, catching overbilling and scope creep before it's paid.

Coordination overhead lowered

Less time spent chasing vendors, tracking status, and following up. The system does that work instead.

Avoidable work prevented

Issues get caught and resolved before they turn into a larger, more expensive repair.

Vendor reliability improved through Early Pay

Vendors paid faster show up faster, reducing the delays and no-shows that quietly drive up the true cost of a job.

Warranty coverage captured

Work orders are automatically checked against active warranty coverage, so clients aren't paying out of pocket for repairs a manufacturer or contractor should be covering.

Proactive care preserves property value

Recurring maintenance patterns get flagged before they become breakdowns, protecting property value, reducing resident disruption, and avoiding the higher cost of reactive repairs.

See how this can work for your operation

Fit your portfolio's operating model, whether commercial, residential, or both

Lessen supports different property types, operating models, and service needs, from multi-location commercial portfolios to large-scale residential operators.

See who we serve

Interior view of a spacious, multi-level shopping mall with numerous people walking and shopping on bright, polished floors and glass railings. \ \ Retail Two women in a professional setting engaged in a consultation or meeting, one with curly hair and a brown blazer smiling while holding a pen and paper, the other with straight dark hair listening attentively. \ \ Financial Services Two medical professionals in blue scrubs walk alongside a doctor in a white coat through a modern hospital corridor with large windows. \ \ Healthcare Smiling female food service worker in a beige apron holding stacked pizza boxes in a modern kitchen with wooden ceiling and shelves. \ \ Food Service Two-story white single-family house with gray roof, front porch, and attached garage, surrounded by green lawn and trees under a partly cloudy blue sky. \ \ Single Family Modern multi-family residential building with white and olive green exterior, large windows, balconies with wooden pergolas, small trees, and landscaped front yard along a street with clear blue sky. \ \ Multifamily Aerial view of a suburban neighborhood with neatly maintained lawns, residential houses, winding roads, and a pond surrounded by green grass and trees. \ \ HOAs Gray manufactured home with white trim and a small porch, set against a colorful pink and purple sunset sky, surrounded by desert landscaping and gravel with decorative bushes and a metal dog sculpture. \ \ Manufactured Housing